Cult of me-first fails to meet children’s needs

Classroom  Downey's Warren HS California

Classroom
Downey’s Warren HS California

quote 1Two factors promote me-me attitudes in schools today: brand marketing and corporate culture.

Schools have whole-heartedly embraced the brand-marketing ethos. They have websites and glossy brochures picturing happy, rosy-cheeked children. They all have an enriching environment that nurtures personal excellence. Most claim to ‘‘provide for the individual student’’ or ‘‘address individual needs’’. This marketing spiel doesn’t simply mould parents’ expectations; it is changing the very nature of schools.quote 2
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You can read more of this Edited Extract from MeLand: 10 Ways Self-Obsession Makes You Stupid, by Kerry Cue, Connor Court, $24.95, 2013 here:

The Age

The Age, 28 Jul 2013 Education

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SMH The Sydney Morning Herald, Comment

OR here……………….

The Canberra Times



The Canberra Times, Comment

Yummy Mummy Birth Shock: OMG! Help! Someone! Anyone! Quick Photoshop My Baby

pregnancy cocktail sky sunquote 1It is not enough that the pregnancy generates a nine month state of public hysteria or that the mum-to-be looks for the entire duration like a slim, tanned sex goddess with exposed baby-pod-belly or that she only eats organic mountain-grown root vegetables and plays Baby Mozart tracks to the baby bump, today a mum-to-be must also look ‘hot’ in the birth video and ‘paparazzi’ pics.

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This is an Edited Extract from MeLand: 10 Ways Self-Obsession Makes You Stupid, by Kerry Cue, Connor Court, $24.95, 2013

Picture 1Read more @ the real and wonderful The Mum’s Group blog run by busy mum of two Erin Giansiracusa based in Melbourne, Vic.