Classroom
Downey’s Warren HS California

Two factors promote me-me attitudes in schools today: brand marketing and corporate culture.

Schools have whole-heartedly embraced the brand-marketing ethos. They have websites and glossy brochures picturing happy, rosy-cheeked children. They all have an enriching environment that nurtures personal excellence. Most claim to ‘‘provide for the individual student’’ or ‘‘address individual needs’’. This marketing spiel doesn’t simply mould parents’ expectations; it is changing the very nature of schools.
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You can read more of this Edited Extract from MeLand: 10 Ways Self-Obsession Makes You Stupid, by Kerry Cue, Connor Court, $24.95, 2013 here:

The Age, 28 Jul 2013 Education

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 The Sydney Morning Herald, Comment

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The Canberra Times, Comment