Cult of me-first fails to meet children’s needs

Classroom  Downey's Warren HS California

Classroom
Downey’s Warren HS California

quote 1Two factors promote me-me attitudes in schools today: brand marketing and corporate culture.

Schools have whole-heartedly embraced the brand-marketing ethos. They have websites and glossy brochures picturing happy, rosy-cheeked children. They all have an enriching environment that nurtures personal excellence. Most claim to ‘‘provide for the individual student’’ or ‘‘address individual needs’’. This marketing spiel doesn’t simply mould parents’ expectations; it is changing the very nature of schools.quote 2
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You can read more of this Edited Extract from MeLand: 10 Ways Self-Obsession Makes You Stupid, by Kerry Cue, Connor Court, $24.95, 2013 here:

The Age

The Age, 28 Jul 2013 Education

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OR here …………………………………..

SMH The Sydney Morning Herald, Comment

OR here……………….

The Canberra Times



The Canberra Times, Comment

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